Boston Consultion Group
XXL-Pitch
PROBLEM
BCG needed an employer branding concept for the BENELUX region in a highly competitive market for top talent. The task was to attract the right people, stand out from the category and communicate the long-term value of joining a brand whose network and reputation extend far beyond the job itself.
SOLUTION
I developed The Impacters as a long-term, serial content format rather than a standard campaign. Built around relevance, visibility and recall, it gave BCG a more distinctive and accessible employer narrative across digital, social, event and internal channels.
100%
DIFFERENT BY DESIGN
∞
SCALABLE LONG-TERM FORMAT
1+
HIGHER EMPLOYER BRAND RELEVANCE
A dedicated subpage within the BCG careers website, serving as the central content hub for the series and for BCG as an employer. Most assets direct users here, with integrated modules guiding them organically to the wider careers website.
