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Dentsply Sirona

international product launch and campaign

PROBLEM

Dentsply Sirona needed a B2B campaign that could clearly differentiate three Orthophos products and make their positioning easier to understand in a competitive market. The challenge was to create stronger distinction, relevance and visibility across touchpoints.

SOLUTION

With the tagline "Pick your Favourite", I developed a storytelling-led campaign that gave each Orthophos product a clear and recognisable identity. As Art Director, I was responsible for the concept, shoot and film production, as well as the multi-channel rollout across print, digital and out-of-home.

25%

increase in brand awareness

40%

more website interactions

23%

increase in B2B leads

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