XR IUNO

The challenge was to explore how an immersive brand experience could create stronger emotional connection while making emerging technology feel intuitive, shareable and relevant across physical and digital touchpoints. Developed within the IUNO programme at HTW, Future Self x Brandverse Room is a modular AR/MR concept that combines self-transformation with interactive brand storytelling. Users first encounter their future selves in AR before entering an immersive mixed-reality brand space shaped by interaction, gamification and sharing features. The concept is designed to extend brand experience beyond passive viewing and turn it into active participation.