top of page

QUESTIONS?
HERE’S HOW I WORK.

I develop campaign concepts, visual systems and digital communication that connect strategy, storytelling and design. The focus is on clear thinking, scalable ideas and creative work that performs across channels, teams and formats.

Behind the scenes in studio

QUESTIONS, ANSWERED.

What does DDCC stand for?

What kind of projects do you usually work on?

What role do you usually take within a project?

How do you approach campaign development?

How do you ensure creative ideas deliver measurable results?

How do you collaborate within multidisciplinary teams?

How do you work with AI, XR and emerging technologies?

Do you develop visual concepts for shoots?

What is your role during a shoot?

Do you also support projects that already have an existing concept?

Do you work within existing brand guidelines or design systems?

Can you support agencies or teams during busy campaign or pitch phases?

Do you work independently, in collaboration or with internal teams?

How can organisations or agencies get in touch or book a project?

WORK THAT MOVES THINGS FORWARD.

HOW I WORK

CLARITY

Complexity is reduced to what matters. The goal is work that is precise, understandable and easy to act on.

RELEVANCE

Ideas are built around audience, context and intent — not around decoration or noise.

SYSTEMS

Strong concepts are designed to work across channels, formats and markets without losing coherence.

COLLABORATION

I work closely with multidisciplinary teams to connect strategic thinking with strong visual execution.

TOOLS

AI and XR are part of the process when they strengthen the idea, not distract from it.

PACE

Projects move forward with focus, ownership and momentum — even when the conditions are demanding.

AMONG MY CLIENTS

PROUD TO WORK WITH

VW.png
Aldi Sued.png
Rossmann.png
Otto.png
Dentsply Sirona.png
Aerzte ohne Grenzen.png
BASF_Logo.png
BMFSFJ.png
BKK_VBU_logo.png
BBraun.png
Hamburger Energiewerke.png
Heidelberg Materials.png
HMLU_logo.png
Merces-Benz_logo.png
TSystems.png

TESTIMONIALS

STRAIGHT FROM LINKEDIN

"She sets high standards for creative teams and is also a driving force in the creative process, particularly as a catalyst for creative innovation. Furthermore, her excellent presentation skills and her objective, constructive approach to discussions are worth highlighting. It is simply a pleasure to work with Roxana; her passion for her work is always evident."

Rhea Heinrich · 1st Senior Director of Strategy, Communications & Attract 

"Roxana is an incredibly talented and inspiring Art Director with outstanding design skills and a sharp eye for detail. Even under pressure, she stays calm, motivates the team and finds solutions that exceed expectations. Clients love working with her — and so do we. She brings both creativity and genuine joy to every project."

Iris Horky Marketing & Kommunikation | B2B |

"Working with Roxana has always been a pleasure. Her teamwork, expertise and exceptional design sense consistently lift projects to a new level. She’s fast, reliable, thinks ahead and adapts with ease. If you’re looking for someone who strengthens both the work and the team, you’re in very safe hands with her."

Daniel Zellmer Head of Strategy of Digital Experience Platforms

"Roxana brings genuine 360° creative power. She has brilliant ideas and turns them into strong key visuals and designs at impressive speed. When things need to move quickly — which is almost always — Roxana is without question the right person to have on your team."

"Steppo" Schwade Texte, Pitches & Kampagnenkonzepte, Freier Creative Director

bottom of page